Perennial activates new audiences
Updated: May 13, 2021
The latest updates in our sustainability mission
1000 Gretas continues to grow and add new members as we expand this effort to curb climate change. Thank you for your support and enthusiasm!
February 2021 Grant Recipient: Perennial
We are excited to announce our next grant recipient, Perennial! They are utilizing time-tested business strategies to grow audiences for climate change organizations. We were inspired by their message that there is hope. According to research from Yale, 20% of the U.S. population wants to start using their voices and dollars to tell government and business leaders to take action - they just don't know what to do, and haven't been invited.
Perennial's work will activate this 20% of the U.S. population, by using the same research, data-science and marketing tools that large for profit companies use to get more new customers. It works for them to get customers and make more money; it will work for us to get more climate-active people and reduce emissions. For example, Perennial will get more donors and volunteers for organizations lobbying for climate change action. This will, in turn, allow these organizations to more effectively influence elected officials to more quickly enact a carbon-fee and dividend structure. This will incentivize businesses across sectors to reduce emissions by increasing efficiencies, switching vehicle fleets to EVs, sourcing energy from sustainable sources, and participating in reforesting for offsets. 🚪 Opportunity Alert! The Perennial team is looking for a Google Ads guru. If this fits you or someone you know, please reach out to firstname.lastname@example.org for further details.
Other climate content to check out... ✊ The founder of Perennial was inspired by the research of Erica Chenoweth from Harvard University. One of her major findings is that it takes 3.5% of a population actively participating in a movement to ensure serious political change. Read more about her fascinating research here.
📺 "The way we are thinking about climate change is preventing us from solving it," says Elizabeth Sawin in her TedTalk, The Power of Multisolving for People and Climate. She explains how a multisolving approach helps protect the climate while also providing other co-benefits, such as improving health, disaster resilience, the economy, and access to healthy food and clean water. Watch the TedTalk to learn about multisolving here.
Member Announcements Sending out a big thank you & welcome to our newest 1000 Gretas members. Excited to have your support!
For those looking for more ways to get involved, we have just launched the 1000 Gretas member forum. This will be the home for the community to ask questions, share information & expertise, and make announcements. Please check it out and sign up. We'd love to hear your feedback. Voting Reminder! The March grant recipient selection will begin this weekend so keep an eye on your inbox to cast your vote. Not yet a member? If you want to join 1000 Gretas in our mission to support climate change solutions check out our membership page to learn more. We'd love to have you. If you have joined us, please help us spread the word to your family, friends, or anyone you know who is interested in taking action.